Friends Cappuccino Bar

and Bake Shop

FRIENDS positions itself as a superior coffee experience provider and a gourmet food supplier in the Edgemont neighbourhood in Calgary, Alberta. The mission of FRIENDS Cappuccino Bar is to provide a unique and compelling café experience for the discriminating and socially aware coffee drinker. They carry on providing high-quality and fair-trade coffee and a variety of hot and cold gourmet food and beverages. They consistently provide a high level of expert, knowledgeable, fast, and friendly service. At the same time, they need to increase their brand recognition. They have to establish goodwill within their target market so that more people within the area will rate FRIENDS as socially and environmentally responsible.